Work / Service booking

Go Laundry

One platform to book cleaning services in Qatar. Customers book in one place. Service partners fulfill behind it.

Role
Creative Lead, product designer, UX research
Type
Service booking platform
Deliverables
Character set, app UI, UX research
Outcome
0 to 50+ partners in 8 months

Go Laundry lets customers book cleaning services through one platform. Laundry, pickup, and delivery run through bookings instead of phone calls.

01The outcome in 8 months

Team of 7. Partner base from 0 to 50+ in 8 months.

4 products from scratch in the same window.

All of it drawn and built by hand, pre-GPT. No generators, no shortcuts. Every screen and every mascot came out of Figma and pens, not prompts.

02The challenges

The partners were laundry shops, not tech companies. Booking software means nothing if the person holding the clothes cannot use it. So training the service partners was product work, not support work. The flows had to survive first contact with a busy shop counter.

On the other side, laundry is a daily chore. Nobody wants to think about it. The journeys had to be short enough to disappear: book in seconds, track without asking, pay without friction. Every extra step was a reason to call the shop directly, which defeats the platform.

03The output

The shipped product, and a screen recording of it in use.

Go Laundry final product in use

04The brand mascots

Art direction: me. Drawn with the team, to one system, before the app UI started.

Go Laundry brand mascot exploration, concept A
Go Laundry brand mascot exploration, concept B
Go Laundry brand mascot exploration, concept C
Go Laundry brand mascot exploration, concept D

Same palette as the app. A customer recognizes the brand before reading a word.

A marketplace wins on trust. Trust starts with a face.